University Master's Degree in Strategic Communication - 16th edition
University Master's Degree in Strategic Communication
Programme
Knowledge area: journalism, communication, advertising and public relations
| YEAR | COMPULSORY CREDITS | OPTIONAL CREDITS | EXTERNALS PRACTICALS CREDITS | MASTER’S THESIS CREDITS | TOTALS |
|---|---|---|---|---|---|
| 1st | 33 | 12 | --- | 15 | 60 |
| TOTALS | 33 | 12 | --- | 15 | 60 |
FIRST YEAR: Compulsory Subjects
| CODE | SUBJECT | CREDITS |
|---|---|---|
| Yearly subjects | ||
| 12885301 | Master's Thesis | 15 |
| First semester | ||
| Virtual subjects | ||
| 12885101 | Opportunities and Risks in Organizational Communication | 3 |
| 12885102 | Persuasion Through Discourse | 3 |
| 12885103 | Storytelling and Framing for Organizations | 3 |
| 12885104 | Qualitative Research Techniques in Communication | 3 |
| 12885105 | Quantitative Research Techniques in Communication | 3 |
| Second semester | ||
| Attended subjects | ||
| 12885106 | Campaigns and Communications Plans | 3 |
| 12885107 | Crisis Communication: Management, Skills and Cases | 3 |
| 12885108 | Management in Communication | 3 |
| 12885109 | Digital Marketing Tools | 3 |
| 12885110 | Management of Online Communication and Community Management | 3 |
| 12885111 | Experiences in Strategic Communication and Management | 3 |
OPTIONAL SUBJECTS
| CODE | SUBJECT | CREDITS | SUBJECTS OFFERED 2024-25 |
|---|---|---|---|
| 12885201 | Communication in Political Organizations (virtual) | 3 | Yes |
| 12885202 | Strategic Communication of Territorial Brands (attended) | 3 | Yes |
| 12885203 | Strategic Communication of Territorial Brands (attended) | 3 | Yes |
| 12885204 | Communication and Social Responsibility (attended) | 3 | Yes |
| 12885205 | Designing Experiences (attended) | 3 | Yes |
| 12885206 | Projects and Reports in Communications Research (virtual) | 3 | Yes |
| 12885207 | Communicating Health in The Digital Age | 3 | Yes |
| CODE | SUBJECT | CREDITS |
|---|---|---|
| 12224115 | Corporate Communication and Image | 6 |
After checking the candidate's transcript, the body responsible for admission can decide that the student must attend and satisfactorily complete some of the subjects that are programmed as bridging courses.
| YEAR 2020-21 | YEAR 2021-22 | YEAR 2022-23 |
|---|---|---|
| 1st Year Tutorials | 1st Year Exam | 1st Year Terminated |
Observations
- Once the subjects for each year have passed through the tutorial and exam phases, during the following academic year students can have two extra exam sessions in that same academic year. If the student does not pass the subjects during these sessions, he or she will not be able to finish the degree through this curriculum.
- For subjects shared with the Master's degree, the School can offer alternative teaching during the academic years in which the tutorials or exam are held.
- For subjects with tutorials or alternative teaching, the student must pay the whole fee for the credit. For law subjects that are only subject to an exam, the student must pay 20% of the fee for the credit.
- Students who cannot finish their studies through this curriculum can request to be changed to the new curriculum.
| SUBJECTS OF MASTER'S DEGREE IN STRATEGIC COMMUNICATION IN THE COMPANY OF RISK (2012) | SUBJECTS OF MASTER'S DEGREE IN STRATEGIC COMMUNICATION (2020) | ||||
|---|---|---|---|---|---|
| Code | Subject | Credits | Code | Subject | Credits |
| 12765101 | Communication in the Risk Society | 3 | 12885101 | Opportunities and Risks in Organizational Communication | 3 |
| 12765102 | Qualitative Research Methods in Communication | 3 | 12885104 | Qualitative Research Techniques in Communication | 3 |
| 12765103 | Quantitative Research Methods in Communication | 3 | 12885105 | Quantitative Research Techniques in Communication | 3 |
| 12765104 | Persuasive Speech Analysis | 3 | 12885102 | Persuasion Through Discourse | 3 |
| 12765105 | Investigation into Media Texts | 3 | 12885103 | Storytelling and Framing for Organizations | 3 |
| 12765106 | Strategic Management of Identity and Communication | 3 | 12885108 | Management in Communication | 3 |
| 12765107 | Communication Campaigns and Results Evaluatio | 3 | 12885106 | Campaigns and Communications Plans | 3 |
| 12765108 | Online Communication Management | 3 | 12885110 | Management of Online Communication and Community Management | 3 |
| 12765109 | Communication in Crisis Situations | 3 | 12885107 | Crisis Communication: Management, Skills and Cases | 3 |
| 12765110 | Communication Skills | 3 | --- | ||
| 12765111 | Latest Trends In Strategic Communication | 3 | 12885111 | Experiences in Strategic Communication and Management | 3 |
| --- | 12885109 | Digital Marketing Tools | 3 | ||
| 12765211 | Strategic Communication of Territorial Brands | 3 | 12885202 | Strategic Communication of Territorial Brands | 3 |
| 12765215 | Corporate Communication in Smes | 3 | 12885204 | Communication and Social Responsibility | 3 |
| 12765216 | Communication in Political Organisations | 3 | 12885201 | Communication in Political Organizations | 3 |
| 12765217 | Institutional Communication | 3 | 12885203 | Strategic Communication of Territorial Brands | 3 |
| 12765218 | Experience Design | 3 | 12885205 | Designing Experiences | 3 |
| 12765219 | Disseminating Heritage | 3 | --- | ||
| 12765201 | Communication Theories | 3 | 12224115 | Corporate Communication and Image | 6 |
| 12765202 | Fundamentals of Strategic Communication | 3 | |||
