International Master on Wine Tourism Innovation (WINTOUR) - 7th edition

From academic year 2024-25, this master's degree has been renewed as Erasmus Mundus International Master on Wine Tourism Transitions and Innovations.

Pre-registration for self-funded applicants (without an Erasmus Mundus grant) for Erasmus Mundus International Master on Wine Tourism Transitions and Innovations will be open from 16 April to 16 May. Click here for detailed information.

The International Master on Wine Tourism Innovation (WINTOUR) offers a truly integrated study programme which combines the expertise in Tourism and Oenology of three universities and regions: Rovira i Virgili University (URV, Spain), University of Bordeaux (UB, France), and University of Porto (UP, Portugal). These universities are located in highly attractive touristic areas, recognised with the label of human heritage by UNESCO, and with a long tradition on wine, producing speciality wines, such as sparkling, fortified, aged red and sweet wines. The training programme is clearly multidisciplinary and also multisectorial.

The WINTOUR programme is aimed at preparing broadly trained and highly adaptable and qualified professionals in the tourism and wine industries in order to promote innovative wine tourism developments which will generate added value through the increased income and recognition of this sector.  The programme covers the absence of a new profession that requires multidisciplinary and multi-sectorial knowledge and training, while increasing their understanding of wine making and tourism management. High-quality practical training in entrepreneurship and company management is provided by involving the students in internships in the non-academic sector.

The programme is structured in 120 ECTS divided in two years and 4 semesters. The first 3 semesters are taught each in one University (URV, UB and finally UP), and the last semester is devoted to the final internship which is developed in one of the associated partners' facilities, mostly from the non-academic sector. Thus, students have a common track of 90 ECTS, and a final professional Internship for the development of the Master Thesis of 30 ECTS, where students have to develop a project related to the skills acquired.

The teaching programme includes modules on Wine Tourism and Marketing, Wine Making (mostly focused on sparkling, aged, sweet and fortified wines), Wine heritage, and three different types of internships (on winemaking, marketing, and oenotourism), with the active participation of the non-academic partners in the student training.